Keeping the conversation going: Your email is a great way to keep the conversation going after the event and to continue building relationships with attendees and stakeholders.It can also help to leave a lasting impression on attendees, which can lead to positive word-of-mouth and increased visibility. Maintaining a positive image: A well-crafted email can help to maintain a positive image for your organisation and promote your brand.Encourage repeat attendance: By sending a thoughtful message, you can encourage attendees to return to your next event, which is important for building a long-term audience and generating repeat business.Use it to improve future events and make sure that the attendees’ needs are met. Gathering feedback: Follow-up emails are a great way to gather feedback.It helps to build and strengthen relationships, which can increase engagement, build loyalty and create future opportunities. Building relationships: Saying thank you is a simple yet effective way to show attendees and stakeholders that you value their time and involvement.Sending out a post-event message to attendees comes with a whole range of benefits, including How to structure a successful event follow-upįormatting and design of your post-event emailĬonclude with a clear call to action Thanking your attendees after the event is a win-win for everyone What to consider before drafting your email Thanking your attendees after the event is a win-win for everyone Use our post-event email template to get things started, or create your own to suit your brand and attendee profile. We cover everything from structure to making the most of personalisation. Check out this guide to learn our top tips for crafting your email, from the perfect subject line to the sign-off. The guests and vendors have headed home and you’ve taken down the branded signs – so now it’s time to send out your post-event thank you email to attendees.įollow-up emails are a tried and tested way to improve attendee engagement, gather feedback and promote future events.
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